PRESS RELEASES
Indofood Launches a New Variant, Fried Indomie with Tahu Tek Flavor, Special for East Java
11/12/2016

Sidoarjo, December 11th 2016 – PT Indofood CBP Sukses Makmur Tbk (ICBP) again spoils the taste buds of its loyal customers in East Java with its new flavor innovation, Fried Indomie with Tahu Tek Flavor (Indomie Goreng rasa Tahu Tek). This new variant is inspired by people in East Java who love the savory taste of tahu tek.

 

As other Indomie products, Indomie Goreng rasa Tahu Tek presents a distincitively high quality noodles. It also offers special prawn paste sauce, fried onion and special seasonings from rich assortments of spices. Indomie Goreng rasa Tahu Tek is the perfect dish to start your day and enhance your spirit.

 

Julia Atman, General Manager Marketing Noodle Division, shares that, “Indomie Goreng rasa Tahu Tek is one of Indomie’s regional flavor variants. It is our way to improve satisfaction to our customers that always expect new, mouthwatering variants. We will continue innovating to combine Indonesia’s distinctive flavors with Indomie products. We hope that Indomie Goreng rasa Tahu Tek will become the top choice of people in East Java.”

 

The launching of Indomie Goreng rasa Tahu Tek is held in Sidoarjo Sport Center, attended by 5,000 – 10,000 participants. The event marked with a carnival procession of a mound of Indomie Goreng rasa Tahu Tek. “To make it more exciting, the launching event also includes performance of East Java dances, reog and ludruk, as well as music performances and various games with attractive prizes,” shares Johan Lee, Noodle Branch Manager for Greater Surabaya area. Starting December 2016, Indomie Goreng rasa Tahu Tek is available in East Java in 85 gram regular packaging, priced ast Rp2,200 per package. “We are confident that this event will bring cheerfulness and enhance our spirit, just as Indomie Goreng rasa Tahu Tek that presents original taste that enhances our spirit,” Johan closes.

 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Lucy Suganda

Marketing Manager, Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822

Fax : +62 21 57937466

Email : lucy.suganda@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

Indomie Rasa Tengkleng (Mutton Broth Flavored Indomie) is Now Available in Central Java
04/12/2016

Solo, December 4th 2016 – PT Indofood CBP Sukses Makmur Tbk (ICBP) again spoils the taste buds of its loyal customers in Central Java by presenting its new innovation, Mutton Broth Flavored Indomie (Indomie Kuah rasa Tengkleng). This new variant is inspired by people in Central Java who love the taste of mutton broth.

 

Indomie rasa Tengkleng offers tasteful broth with a choice of seasonings and spices, added with a vegetable based topping that presents a distinctive taste. Indomie Kuah rasa Tengkleng is the perfect dish to warm up the ambience.

 

According to General Manager Marketing Noodle Division, Julia Atman, “We present Indomie Rasa Tengkleng to complement our portfolio of Indomie variants in regional flavors category. This new product launching is the evidence of our commitment to enhance satisfaction of our customers who always expect new taste variants. We will continue to innovate by combining Indonesia’s unique flavors with Indomie products. We hope that Indomie Rasa Tengkleng will become the top choice of our customers in Central Java."

 

The launching of this new variant is held in Fort Vastenburg, Solo. “We choose Solo as the site for the launching, since tengkleng is the specialized dish from this city”, adds Devie Permana, Branch Manager for Noodle in Greater Semarang area. The event is attended by 5,000-10,000 attendees. “The event today holds many activities, such as cooking demo of Indomie Rasa Tengkleng, carnival, various games for children as well as mothers with many attractive gifts. This intimate event reflects the warmth of a bowl of Indomie Rasa Tengkleng with its original taste that brings warmth and peace,” shares Devie. Starting in November 2016, the new variant is available both in modern and traditional markets across Central Java, with 75 gram regular packaging priced at Rp 2,000,- per package.

 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Lucy Suganda

Marketing Manager, Noodle Division

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 26th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822

Fax : +62 21 57937466

Email : lucy.suganda@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

Four Right Solutions for Children Growth
12/11/2016
  • Promina socializes its four right criteria: the right texture, flavor choices, a complete set of nutrition intakes and the right life stage, factors that help shaping healthy eating habits since early age.
  • Healthy eating habits protect children from becoming picky eaters. Mothers need to introduce breast-milk complementary food (“MPASI”) and four right solutions for children’s nutrition completeness. 

 

Jakarta, November 12th 2016 – As one of Indonesia’s largest baby food producers, Indofood Nutrition from PT Indofood CBP Sukses Makmur Tbk (“ICBP”) establishes partnership with the 2016/2017 Medical Doctor Graduation Committee from the Faculty of Medicine, University of Indonesia to conduct a Seminar and Training Session in The Right Nutrition for Babies and Infants as part of the Annual Scientific Meeting CIPRIME “Current Issue in Pediatric Nutrition & Metabolic Problems”. The two-day seminar was held on November 12-13 in Grand Sahid Jakarta Hotel, attended by leading health experts and practitioners as well as the press.

 

As a fortified MPASI brand from ICBP’s Nutrition and Special Food (“NSF”) Division, Promina gave support to the event in line with its mission to improve children nutrition through innovation of quality products. Promina understands every parent’s wishes of healthy, growing and thriving children. Parents play a crucial role in introducing health eating habits to their children. Early introduction of healthy eating habits is important for optimum children growth. “In these seminar series, Promina socializes the following four right criteria for children’s food products:

1. The right texture

2. Rich flavor choices

3. Complete set of nutrition intakes

4. The right life stage

that help introducing healthy eating habits for children,” according to ICBP NSF Division’s Scientific and Medical Program, Andri Susanti


DR. dr. Damayanti Sjarif, Sp.A (K), Division Head of Nutrition and Metabolic Diseases, Department of Pediatric FKUI, RSCM, shares that “Healthy eating habits can be introduced since the baby is born, by providing exclusive breast milk during the first six months. After six months, infants have to consume food supplements with rich nutrition content to fulfill their energy, protein and micronutrient requirements, such as iron, zinc, calcium, phosphor, magnesium and vitamin A. If their nutrition requirements are fulfilled, infants can grow optimally.”

 

Dr. Damayanti adds that since in their mother’s wombs, embryos can sense the different tastes of amniotic fluids and as they grow, children develop their understanding of food taste complexities. Therefore, it is important to encourage children to experiment with various food tastes. The more diverse the food tastes the children are exposed to, the lower their chance in becoming picky eaters. 

 

"In preparing the breast-milk complementary food, mothers need to consider a list of criteria from the World Health Organization on food guidelines for babies and infants, namely time consistency, the right nutrition, safe and proper feeding in terms of the right texture based on infant’s age, taste assortments, and responsive feeding,” explains DR. dr. Sri Sudaryati Nasar, Sp.A(K)., Pediatrician, Nutrition and Metabolic Diseases Consultant. 

 

Physical and Rehabilitation Specialist Doctor, dr. Luh Karunia Wahyuni, Sp.KFR(K), adds “Eating skills need to be learned through the right stimulation. As children develop their eating skills according to their age, they need to be introduced to the right food texture. Start with smooth cereals at 6 month, then introducing soft cereals or chopped food in 8 month and above, and family food at 12 month”.

 

Mothers need to practice responsive feeding to ensure a pleasurable eating experience for their children. “Eating process does not only aim at providing nutrition intakes but also affect children’s psychological growth. Introducing eating process as a pleasurable experience helps creating a closer mother and children bonding, as well as stimulating children’s psychological growth”, shares dr. Tjhin Wiguna, Sp. KJ(K), Children and Adolescent Psychiatrist.

 

To support Indonesian children’s nutrition intake, especially during their First One Thousand Days, Promina introduces the four right criteria with health and nutrition experts, midwives and Health Post (posyandu) cadres. Through its fortified MPASI quality products, Promina hopes it can contribute to the development of well-nutritioned, smart, active and creative Indonesian generation.  With its right texture to stimulate oromotoric skills, selection of flavors to help mothers in introducing taste varieties and preventing children from becoming of picky eaters, a complete set of nutrition rich in macro and micro nutritional content that children need, as well as the most complete set of products for children of all ages, namely 6 month, 8 month and 12 month and above, Promina is the right product to help introducing healthy eating habits to support optimum children growth. 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

   

Andri Susanti

Scientific and Medical Program

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 23th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 2845

Fax : +62 21 57937490

Email : andri.susanti@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

ICBP Launches Indonesia’s First Purple Sweet Potato Flavored SUN Variant
03/10/2016
    • Purple sweet potatoes are rich with anthocyanin content, effective to support health endurance of babies and are natural source of antioxidants

 

Jakarta, October 3rd 2016 – Breast milk is the best baby feeding. Breastfeeding is sufficient during the first 6 months of infants. On top of its nutrition content for infant growth, breast milk also contains substances that improve infants’ immune system. After 6 months, breast feeding needs to be supplemented with complementary foods that offer high nutrition values to increase infants’ strength and ensure their optimum growth.

 

During infant growth period, 70% to 80% of their immune cells are created within the digestive tract. However, physiologically, infants’ digestive tract has yet to function properly as the infants’ immune system. Therefore, infants are prone to indigestion problems while they develop a healthy digestive system to absorb nutrition from the food. 


“Recognizing the critical period during infant growing period, SUN, a brand for fortified complementary food from PT Indofood CBP Sukses Makmur Tbk (ICBP), introduces the purple sweet potato flavor. This is the first fortified complementary food in Indonesia that uses purple sweet potato as an alternative source of carbohydrate, replacing rice. The new product contains more than 30% of purple sweet potato with rich anthocyanin content - a healthy natural antioxidant to support infants’ strength. As with other variants, the new purple sweet potato flavored SUN variant is also fortified with 11 different vitamins and 7 minerals”, says Desi Hendradiani, SUN Brand Manager,  Nutrition & Special Foods Division ICBP (during SUN Purple Sweet Potato Launching Conference held in Wyl’s Kitchen, Jakarta).

 

“Purple sweet potato is considered as one of the local super food, given its high beta-carotene and anthocyanin contents. Using the right processing approach, we can produce purple sweet potato food products that are nutritious, durable and safe to be consumed as complementary food even for young infants. Fortified complementary foods from purple sweet potato offer not just complete and balanced nutrition content, but also high natural antioxidant, anthocyanin and beta-carotene contents,” adds Prof. Dr. Ir. Ali Khomsan, MS., Professor, Community Nutrition Department, Bogor Institute of Agriculture

 

Dr. Julistio Djais, Sp.A (K), M.Kes, pediatrician and children nutrition consultant, says, “Adequate nutrition intake and healthy digestion will improve children’s endurance system. Mothers need to pay attention to the nutrition content of their children’s food. On top of containing macro nutrition ingredients, children’s food also need to contain micro nutrition ingredients, such as iron, zinc, vitamins and other minerals. Children’s digestion health is also influenced by its bacterial balance. Consumption of fibers and anthocyanin with probiotics also play a role in maintaining the bacterial balance of the digestion system, thus help preserving the health of the digestion system that translates to children’s immune system.”

 

“The launching of the purple sweet potato flavored is one of the effort of SUN, a fortified complementary food brand that has supported Indonesian mothers for over 25 years, in ensuring sufficient intake of nutrition for the country’s young generation. This innovation is an evidence of Indofood Nutrition’s commitment in supporting the government’s program to address the country’s food and nutrition problems. SUN is confident that sufficient consumption of nutrients for infants will ensure their optimum growth and help creating the Country’s Healthy Generation,” closes Desi.

 

***

 

About PT Indofood CBP Sukses Makmur Tbk

PT. Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

   

Desi Hendradiani

Brand Manager SUN, Nutrition & Special Food

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 23th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822

Fax : +62 21 57937490

Email : desi.hendradiani@icbp.indofood.co.id

Nurulita Novi Arlaida

Corporate PR Manager

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower25th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Telp.: +62 21 57958822 ext 1169

Fax : +62 21 57937466

Email : nurulita.arlaida@indofood.co.id

 

Eat Fried Indomie to Brighten Up Your Day - Jakarta Fair Kemayoran
16/07/2016

Jakarta, July 16th, 2016 – PT Indofood CBP Sukses Makmur Tbk (Indofood CBP) holds the event “Eat Fried Indomie to Brighten Up Your Day” in Indofood CBP instant noodle booth at the Jakarta Fair Kemayoran (JFK). This event has about 120 participants join in, including loyal Indomie consumers, bloggers, and JFK visitors, and it features Takeru Kobayashi, who was previously awarded six Guinness Records for hot dog, hamburger, pizza, pasta, meatball and sponge cake eating competitions.

 

General Manager of Corporate Marketing PT Indofood CBP Sukses Makmur Tbk, Frinzy Zulkarnain, says that through this event, Indofood CBP seeks to provide new experiences and excitement for consumers. The participants are provided with Fried Indomie with vegetables and eggs to be consumed in a given amount of time. “Fried Indomie is one of Indofood’s most famous product that Indonesians tend to eat it as breakfast to brighten up their days,” she says.

 

The most exciting part is when the participants witness Takeru Kobayashi’s skills as a Japanese world class competitive eater, who finishes dozens of bowls of Fried Indomie in 3 minutes. Takeru gives some tips and tricks to be a World Champion, and also shares his eating competitions’ experiences around the world. Takeru Kobayashi holds many world records, some of which are for finishing 110 hot dogs in 10 minutes, 144 tacos in 10 minutes, 5.4 kilograms of chicken satay, and many more.

 

Throughout the event, all participants are entertained by Indofood Marching Band’s performance, which plays Indonesian traditional songs, as well as through some various fun games with prizes, such as Indofood Group vouchers with a total value of up to millions of rupiahs. To sum it up, Indofood Group gives out some doorprizes and interesting souvenirs at the closing of the event..

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Fierman Authar

Marketing Manager, Corporate Marketing

PT Indofood CBP Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 17th Floor

Jl. Jend. Sudirman Kav 76-78

Jakarta 12910

Phone : +62 21 57958822 ext 1670

Email : fierman.authar@icbp.indofood.co.id

 

 

Indomie Helps 11.302 Warmindo Entrepreneurs “Mudik” during Eid Fitri Holiday
02/07/2016

Jakarta, July 2nd, 2016 – Indomie, one of the products of PT Indofood CBP Sukses Makmur Tbk (Indofood CBP), facilitates about 11.302 Warmindo entrepreneurs and their families to go “Mudik” to their hometown with 198 buses. The buses depart from 16 departure points. The departures from Yogyakarta, Semarang, Malang, Bogor and Bekasi have been conducted from June 29th until July 1st, 2016. As for today, Director of Indofood CBP, Taufik Wiraatmadja, attends the ceremony to release the Warmindo entrepreneurs from Jakarta in Taman Impian Jaya Ancol. The departures from Tangerang and Bandung also happen at the same time.

 

Taufik Wiraatmadja says, “Idul Fitri is a very special moment. Thus, we hope for the Warmindo entrepreneurs, who are Indomie’s loyal partners, to arrive home safely and enjoy the time with their families.” This annual “Mudik” activity is the 22nd time held by Indofood CBP since 1994 as a form of Corporate Social Responsibility, especially within Solidarity and Humanity pillar.

 

Taufik explains that the existence of Indomie in Indonesia is inseparable from Warmindo entrepreneurs and their contribution. “They are an important part of Indomie. Their creativity in serving Indomie helps to maintain consumers’ loyalty to the product,” says Taufik.

 

“We hold this event as a form of appreciation for the Warmindo entrepreneurs, our loyal partners, in ensuring that Indomie is favored by everyone,” says General Manager ICBP Noodle Division of DKI, Mochtar Sukardi. According to Mochtar, although Indomie is really easy to make, a lot of people still prefer to eat at Warmindo. “Warmindo entrepreneurs are able to serve Indomie with a twist and thus enhancing the consumers’ taste based on their preferences,” he adds.

 

Throughout this “mudik” period, Indofood also provides “mudik” posts in 16 locations including Bandung, Cirebon, Semarang, Yogyakarta, Surabaya, Malang and Jember. People can visit in those Indomie posts to rest and play some fun games while enjoying the various flavors of Indomie before continuing on with their journey. “Finally, we wish you a safe journey and a joyful celebration with your families. Happy Eid Fitri. Mohon maaf lahir dan batin,” Taufik says as he ends his dispatching speech.

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Mochtar Sukardi

General Manager Divisi Noodle DKI

PT Indofood CBP Sukses Makmur Tbk

P: +62 21 691 1666

Email : mochtar.sukardi@icbp.indofood.co.id

Stefanus Indrayana

General Manager Corporate Communications

PT Indofood Sukses Makmur Tbk

P: +62 21 5795 8822 ; F. +62 21 5793 7466

Email : indrayana@indofood.co.id

 

Indomilk Shares Happiness with Children Through BoBoiBoy The Movie Event
16/04/2016

 

  • As a closing to the Indomilk Jagoan BoBoiBoy Board Game Campaign, which has been running since March 2016, Indomilk presents BoBoiBoy The Movie event

  • Indomilk has always been actively committed to provide healthy, nutritional foods for Indonesian families

  • Indomilk incorporates the values of friendship that reflects on energic, active, imaginative, and fun, which have been showed through the Indomilk Jagoan BoBoiBoy board game and BoBoiBoy The Movie

 

Jakarta, April 16th, 2016 – Today, PT Indolakto is sharing joy through donating Indomilk Jagoan BoBoiBoy board games and 30,000 cartons Indomilk UHT for children from the Assyafiah Orphanage and Islamic Center as well as impoverished children from the Bantar Gebang Bekasi. Indomilk also entertained the children by holding BoBoiBoy The Movie Event at a cinema in SCBD, Jakarta. The activity marks the end of Indomilk Jagoan BoBoiBoy Board Game Campaign, which has been running since March 2016.

 

Vanda Ratana, Marketing Manager of Indomilk Liquid PT Indolakto, explained “BoBoiBoy has become an iconic animated character among children in Indonesia.  We launched Indomilk BoBoiBoy as an alternative board game for kids and we received great reviews. To mark the end of this board game campaign, we would like to invite and share happiness with the kids through BoBoiBoy The Movie Event. Through this event, we want to reflect our commitment to actively provide healthy and nutritious foods for Indonesian families. We believe this has helped us to spread the values of friendship that reflects on energic, active, imaginative and fun.”

 

In addition to the film-screening event, Indomilk presented an entertaining performance featuring the Indomilk beloved mascot, Domi, and his playmate, BoBoiBoy.

 

The Indomilk Jagoan BoBoiBoy Board Game Campaign is a collaboration between Indomilk and Animonsta, as the authorized copyright owner of BoBoiBoy characters in Indonesia. Through this campaign, Indomilk offers a real-life game that can be used as “play together” tools, that is aimed to support the development of children’s social, cognitive, and psychological skills.

 

“As the campaign reaches its conclusion, we hope that children in Indonesia will continue to develop their cognitive and social skills; also parents are able to fulfil nutritional needs and to ensure that their children have a balance playing activities,” Vanda concluded. 

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Vanda Ratana

Marketing Manager Indomilk Liquid

PT Indolakto

Jl. Raya Bogor Km 26.6

Gandaria, Jakarta 13710

Indonesia

Telp.  : (62-21) 871-0211 ext  2040

Email : vanda.ratana@indomilk.com

 

Nurulita Novi Arlaida

Head of Corporate PR

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 25th floor

Jl. Jendral Sudirman Kav. 76-78

Jakarta 12910

Telp.   : +62 21 57958822

Fax.   : +62 21 57937466

Email. : nurulita.arlaida@indofood.co.id

 

Indomilk Invites Children in Indonesia to Play with “Indomilk Jagoan BoBoiBoy Board Game”
16/03/2016
  • In addition to supporting the nutritional health of children in Indonesia, Indomilk also invites parents to actively encourage their kids to balance their playing activities so that children can improve themselves through real-life game and digital game 
  • An educational board game can be one of the “play together” alternatives that has many important benefits for children

 

Jakarta, March 16th, 2016 - As one of Indonesia’s largest dairy producers, PT Indolakto has a close relationship with families all around the country. The dairy company is collaborating with Animonsta Studios to launch the “Indomilk Jagoan BoBoiBoy Board Game”, which is an alternative educational game for children. The board game is energetic, active, fun and imaginative, and BoBoiBoy is one of the preferred animated characters in Indonesia.

 

Vanda Ratana, Marketing Manager of Indomilk Liquids at PT Indolakto said, “Indomilk consistently strived to provide the very best range of products for families in Indonesia. On this occasion, through Indomilk Kids UHT liquid milk, we have launched the Indomilk Jagoan BoBoiBoy Board Game to support the kids’ cognitive skills and social ability development.”

 

Psychologist Saskhya Aulia Prima added, “Educational games provide a number of benefits for children, such as cognitive, physical and social and emotional (socio-emotional) development.”

 

“Nowadays, communications technology and the growth of the Internet is already affecting the social behaviour of the children to become more introverted as they often play by themselves and spend less time socialising with others,” she said. “To maximize children development, it is necessary to have educational games, such as board game. This game will provide the opportunity for fun playing and allow children to interact with their friends."

 

The Indomilk Jagoan BoBoiBoy Board Game is targeted for primary students. The educational game is created like a chessboard and can be played by two children. There are 10 positive benefits of playing this board game, namely bonding with friends or family, educating children to be able to work together as a team, improving math skills, thinking forward, reinforcing mental strength, encouraging decision making, sportsmanship, direct interaction, learning to be responsible and mutual respect.

 

“To obtain the Indomilk Jagoan Boboiboy characters, Indonesian families just need to buy Indomlik UHT 190ml and Indomilk Kids 115 ml all variants, cut the characters available on the packaging, wash thoroughly and the characters are ready to be played. As for the game board, it could be downloaded from the website www.indomilk.com or can be obtained from participating stores.  We also created a video tutorial about how to play the Indomilk Jagoan BoBoiBoy Board Game that can be accessed on YouTube. We hope that the game can help parents provide balanced nutrition for the kids and balanced playing activities,” Vanda concluded.

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

ICBP is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, such as noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. We also operate a packaging business, producing both flexible and corrugated packaging to support our main business. 

 

We provide everyday solutions for consumers throughout their life journeys across market segments, with more than 40 product brands. Many of these brands are the leading brands and enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers. 

 

Most of our products are available across the archipelago supported by our parent company’s most extensive distribution network, allowing us to service demand in a timely and cost efficient manner.

 

Our business operations are supported by more than 50 plants are located in key areas across Indonesia, which enable us to be closer to market demand and ensure product freshness. 

 

In addition our products are also present in more than 60 countries globally.

 

Media Contact:

Vanda Ratana

Marketing Manager Indomilk Liquid

PT Indolakto

Jl. Raya Bogor Km 26.6

Gandaria, Jakarta 13710

Indonesia

Telp.  : (62-21) 871-0211 ext  2048

Email : vanda.ratana@indomilk.com

 

Nurulita Novi Arlaida

Head of Corporate PR

PT Indofood Sukses Makmur Tbk

Sudirman Plaza Indofood Tower 25th floor

Jl. Jendral Sudirman Kav. 76-78

Jakarta 12910

Telp.   : +62 21 57958822

Fax.   : +62 21 57937466

Email. : nurulita.arlaida@indofood.co.id

Indofood Introduces a New Innovation through Indomie My Noodlez; the First Instant Noodle for Children, Made with Carrot or Seaweed, added with Exciting Crunchy Topping
20/10/2015

Jakarta, Indonesia, 20 October 2015: PT Indofood CBP Sukses Makmur Tbk (“ICBP”) presented the first and latest instant noodle product for children, Indomie My Noodlez, at Indofood Tower. The new product launch serves as an evidence of Indofood’s commitment as Indonesia’s top instant noodle producer to always deliver products with new innovations.

Indomie My Noodlez is a new innovation, with noodles made with carrot or seaweed, and its production process includes drying technology. Indomie My Noodlez consists of three interesting and appetizing flavours; seaweed, cheese pizza and teriyaki salmon, and they come with exciting crunchy toppings that goes well with children’s taste. The topping in each variants also contain different ingredients such as crunchy carrot, crunchy seaweed, crunchy cheese and crunchy sausage. Based on Indomie’s research conducted at the beginning of this year, the three products received very good responses from mothers, and children aged 5-10 years.

Director of ICBP, Taufik Wiraatmadja said, “In order to increase customer’s satisfaction, we always present product innovation with good quality, as evidence of our commitment towards consumers. In this opportunity, we are launching Indomie My Noodlez, a special product with noodles made with carrot or seaweed, added with exciting crunchy toppings. We hope that this product, and our new innovation, can be the first choice of Indonesian children.”

Also attending in today’s launch event, Prof. Dr. Hardinsyah, MS, Professor of the Faculty of Human Ecology, Department of Community Nutrition of Bogor Agricultural University, who said that he appreciated the product as the first instant noodle made with carrot and seaweed. Carrot and seaweed are among vegetables that are recommended for consumption. Prof. Hardin said, “This product inspires Indonesian school-age children to get used to eating vegetables, and it also provides additional vitamins and minerals that are important for their growth and development. The product is also rich of fibers and ingredients that meet the food safety standard as stated by The National Agency of Drug and Food Control (BPOM). Therefore, the product is safe for consumption.”

Julia Atman, General Marketing Manager Noodle Division ICBP said, “This latest technological innovation from Indomie adds into our comprehensive product range and demonstrates that we understand the consumers’ needs. With Indomie My Noodlez, we are striving to fulfill the needs of mothers in providing a quality food that the children like. In this case, Indomie My Noodlez fullfils the mothers’ needs with noodles that are made with vegetables such as carrot or seaweed, and fullfils the children’s needs with delicious instant noodle and exciting crunchy topping.”

As a part of Indofood’s  premium product line, Indomie My Noodlez can be found nationally in Hypermarket, Supermarket and Minimarket, and this product can also be consumed by adults.


-End-
   
About PT Indofood CBP Sukses Makmur Tbk.

PT Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established prominent consumer goods producer in Indonesia. ICBP stands as a separate entity in September 2009 and listed on the Indonesia Stock Exchange ("BEI") on October 7, 2010. ICBP was established through internal restructuring of the Consumer Branded Product ("CBP") PT Indofood Sukses Makmur Tbk ("Indofood"), the parent company with its shares listed on the Stock Exchange since 1994. Through this internal restructuring process, the whole Group's operations in Indofood CBP which includes instant noodles, dairy, snacks, food seasonings, nutrition & special foods, as well as biscuits (previously incorporated in Bogasari), are transferred to ICBP. In 2012, The Company established a joint venture with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter the non-alcoholic beverage market, where its operations have been initiated in the 4th quarter of 2013, and its product portfolio is currently the beverage ready to drink tea and coffee, bottled water, carbonated drinks and fruit juice drinks.

Various ICBP brands are the leading brands and is known in Indonesia for packaged food. The main brands of ICBP products include various brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam dan Pop Bihun), dairy products (Indomilk, Cap Enak, Indoeskrim dan Orchid Butter), snacks (Chitato, Lays, Cheetos, Qtela dan Trenz), food seasoning (Sambal Indofood, Sirup Indofood Freiss dan Bumbu Racik Indofood), as well as nutritional products and specialty foods (Promina, SUN, Govit dan Provita),and non alcoholic beverages (Pepsi, 7Up dan Tropicana Twister melalui exlusive bottling agreement, also Club, Ichi Ocha, Tekita, Cafela and Fruitamin).

ICBP business activities are also supported by the Packaging Division.

Media Contact:
Lucy Suganda
Marketing Manager Noodle Division
PT Indofood CBP Sukses Makmur Tbk
Sudirman Plaza, Indofood Tower Lantai 26
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
Tel: +6221 5795 8822
e-mail: lucy.suganda@icbp.indofood.co.id
 

Indofood CBP supports 11,744 Warung Indomie Entrepreneurs for “Mudik”
13/07/2015

 

Jakarta, July 13th, 2015 – PT Indofood CBP Sukses Makmur Tbk (“Indofood CBP”) facilitates 11,744 Warung Indomie (Warmindo) entrepreneurs and their families for “mudik” (return to their hometown) using 210 busses for their transporation. They left simultaneously from nine departure points namely Jakarta, Tangerang, Bekasi, Karawang, Bogor, Depok, Bandung, Semarang, and Yogya.

 

Director of Indofood CBP, Taufik Wiraatmadja, officially sends off the Warmindo entrepreneurs on Monday (13/7) in JIExpo Kemayoran Jakarta. “This ‘mudik’ activity is a form of concern for our partners, the Warmindo entrepreneurs. We want them to arrive home safely so they can gather with their families for this special Idul Fitri day,” says Taufik. This year’s annual activity is the 21st time hosted by Indofood CBP since 1994 as part of the corporate social responsibility, especially within the pillar of Solidarity for Humanity. The theme for this year’s “mudik” is Diverse Purposes towards One Victory.

 

Taufik expressed that the presence of Indomie in Indonesia owes great contributions from the Warmindo entrepreneurs. “They are an important part of Indomie. Their creativity in serving Indomie builds up loyalty from the customers,” says Taufik.

 

“We hold this activity as a form of appreciation for the Warmindo entrepreneurs who have been our loyal partners so that the products are continuously loved by the customers,” says the General Manager of ICBP Noodle Division of DKI, Mochtar Sukardi. According to Mochtar, although Indomie is very easy to make, there are still a lot of people who like eating at Warmindo. “The owners of the diners are able to serve Indomie with a twist that enhances the taste of Indomie to cater to their customers’ palate,” he adds.

 

“In this opportunity, we would like to wish you a safe travel and a merry celebration of this day of victory with your families. Happy Idul Fitri day. Mohon maaf lahir dan batin,” says Taufik. 

 

---ENDS---

 

About PT Indofood CBP Sukses Makmur Tbk

PT Indofood CBP Sukses Makmur Tbk (IDX: ICBP) is an established and leading consumer branded products company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established two joint venture companies (“JVC”) with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia. The JVC commenced its business in the fourth quarter 2013, and has current products portfolio of ready-to-drink tea and coffee, packaged water, carbonated soft drinks and fruit juice drinks. 

 

ICBP product brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Lays, Qtela, Cheetos and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), nutrition and special foods products (Promina, SUN, Govit and Provita), as well as non-alcoholic beverage products (Pepsi, 7Up and Tropicana Twister through exclusive bottling agreement, as well as Club, Ichi Ocha, Tekita, Caféla and Fruitamin). 

 

ICBP operations are also supported by the Packaging Division.

 

Media Contact:

Mochtar Sukardi

General Manager Divisi Noodle DKI

PT Indofood CBP Sukses Makmur Tbk

Telp.  : (62-21) 691 - 1666

Email : mochtar.sukardi@icbp.indofood.co.id

 

Stefanus Indrayana

General Manager Corporate Communications

PT Indofood Sukses Makmur Tbk

Telp.   : +62 21 57958822

Fax.   : +62 21 57937466

Email. : indrayana@indofood.co.id

 

CalciSkim Steps-in as a Solution for Women Who Wish to Look Good Longer Inside and Outside
12/12/2013

 

CalciSkim Presents the Holistic Approach of Complete Bone Protection
 
Jakarta, 12 December 2013 – Today’s lifestyle requires women to always present themselves in their best performance, be it in professional life as well in their personal life. Those who are in their productive age, particularly between 20-30 years old, generally pay more attention to external appearance instead of their internal health quality. This topic was discussed in a talk show session marking the re-launched of CalciSkim, non-fat high calcium milk completed with CBP™, vitamin D, protein and FOS, produced by PT Indolakto the business unit of PT Indofood CBP Sukses Makmur Tbk (“ICBP”), today at Sudirman Plaza Indofood Tower.
 
“We saw women today, especially who live in urban cities, have the opportunities for an optimum self-actualization. More than 55% of women in their productive age who live in urban area are workers. To them, there is this social pressure and high demand to always perform in their best shape, to appear in their finest term and for being fashionable during their long hour of activities.”, stated Chief Marketing Officer (CMO) ICBP, Anastasia Sutadji. “Women want to stay active, look beautiful and willing to do experiment in the way they dress. Beyond conscious, health - predominantly bones health - is being excluded from their frame. Women often think that outside look on body are more important, whereas in reality, bones health quality declines faster than any other outside part of appearance.”   
 
Corporate Marketing Manager ICBP, Prita Utami added, “Indomilk as one of the leading dairy brands in Indonesia, looked into the opportunity to reach young adult women group which is currently not being managed optimally. Optimum benefit from calcium will be experienced only if it is being consumed since the earliest stage, that is before the bones reach their peak mass stage – or at the age of 30. To convince this group age, who is normally focus only on today’s self-actualization, we take relevant approach by offering a solution so that women can be active and look good longer.” 
 
CalciSkim presents an integrated concept of Complete Bone Protection. Brand Manager CalciSkim PT Indolakto, Ivy Irawati explained, “CalciSkim is equipped with complex formula consists of important nutrition including the calcium, vitamin D, Prebiotic Fructo Oligo Saccharide (FOS) or fiber, and CBP™ (Colostrum Bone Protein) – an active component which helps accelerate bones regeneration process. CalciSkim also promotes healthy life and a fashionable look that support healthy bones.”
 
Medical Sport Specialist, dr. Grace Tumbelaka, Sp.K.O who pays attention to current lifestyle accentuated, ”The young group is usually care less about their internal organs health by seeing that bones problem is an exclusive issue for the old people. For today, they pay attention mostly only to their external beauty. In fact, one’s health quality – including the bones health quality – may be older than her real physical age. Ostheoporosis or the declining bones mass is one among many problems faced by the bones. The threats, unconsciously, may come from the daily lifestyle.”  
 
Nutritionist, Dr. dr. Inge Permadhi, MS, SpGK, described, “Calcium is one of the most important minerals to body which mainly functions to protect bones health. Our body system is continuously replacing small portion of calcium in the bones with the new one, known as bone remodeling process. To keep our bones density, we will need adequate calcium intake obtained from our diets. Unfortunately calcium cannot be produced naturally by our body, and therefore must be obtained from outside source. High calcium milk is the best form of calcium easy to absorb by the body.”
 
She complemented that phosphate in milk, is another essential component important to form a strong bones. While vitamin D and fructo oligo sachharide (FOS) fiber are known to help absorbing calcium from the gastroduodernal (the digesting canal).
 
Nevertheless, for a perfect bones health, it is necessary to run a health life, ”Besides consuming sufficient calcium quantity important for the bones, strengthening exercise in moderate intensity needs to be done regularly at least 30 minutes on daily basis, because bones basically needs to be trained and pressed by burden eventhough may not be over capacity,” dr. Grace added. 
 
Putting balance weight on bones can be managed by a simple tips, keep a standard load of bags or carried things not more than 10-15% of the total body mass. While to keep the overall body balance and to prevent aching on the knee and the backbone, it is recommended to not wearing shoes with heels over than 5 cm. 
 
”Therefore, please start taking good care of your bones deposit wisely to make you look good longer. It’s never too late, bones density must be invested since the earliest stage, do not wait until you grow old, start taking more calcium now!”, dr. Inge concluded. 
 
*****
 
About PT Indofood CBP Sukses Makmur Tbk
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established  2 (two) joint venture companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP operations are also supported by the Packaging Division.


Media Contacts:

Ivy Irawaty
Brand Manager CalciSkim           
PT Indolakto
Chase Plaza Lantai 15
Jl. Jend. SudirmanKav 21
Jakarta 12910
Phone : +6221 5795 8822
Fax : +6221 2598 9798
E. ivy@indomilk.com
Nurulita Novi Arlaida
Corporate PR Manager
PT Indofood Sukses Makmur Tbk
Sudirman Plaza, Indofood Tower Lantai 25
Jl. Jend. SudirmanKav. 76-78
Jakarta 12910
Phone : +6221 5795 8822 
Fax : +6221 5793 7466
E. nurulita.arlaida@indofood.co.id
Indofood CBP and Asahi Group Launches its First Green Tea Product
10/12/2013

 

  • Ready to Drink Green Tea ICHI OCHA, first launch in Indonesia
  • Ichi Ocha Green Tea is produced from the best tea leaves using Japanese technology “one time brewing process”

 

 

Jakarta, 10 December 2013 – PT Indofood CBP Sukses Makmur Tbk (“ICBP”) and Asahi Group Holdings Southeast Asia Pte. Ltd. (“Asahi”), through its joint venture (“JV”) company PT Indofood Asahi Sukses Beverage (“IASB”), launches its first Ready-to-Drink (“RTD”) Green Tea product with the brand ICHI OCHA in December 2013. This product will be available in 350 ml and 500 ml PET bottles.
 
ICHI OCHA Green Tea is manufactured to comply with international food safety standards. This product has granted Halal certification by Indonesian Council of Ulamas.
 
Anastasia Sutadji, Director of IASB said, "Non-alcoholic Beverage market in Indonesia has reached IDR40 trillion in 2012 (US$4 billion) and is expected to grow rapidly. This market is very promising market."
 
Ready to drink tea beverage market is the second largest business after bottled water category within non-alcoholic beverage market in Indonesia. The market is growing and expanding rapidly due to the increasing health consciousness of Indonesian people.
 
ICHI OCHA Ready to Drink Green Tea is the first product of IASB. Through this product, IASB aims to build presence in RTD beverage market in Indonesia. This product is produced from the best tea leaves using Japanese technology “one time brewing process” in which all tea leaves are used only once. As a result, every drop of ICHI OCHA is richer in green tea taste, antioxidant, and polyphenol from green tea that are good for our health. 
 
ICHI OCHA taste is developed based on Indonesian consumer preference of green tea. It is proven through series of consumer research that Indonesian consumers like ICHI OCHA product taste.
ICHI OCHA is designed with a green-coloured packaging to highlight freshness feel of green tea. The red stamp shown on the pack, “Ichiban”, in Japanese hiragana character, gives authentication that ICHI OCHA is produced to meet Japan’s high quality product.
 
IASB begins to distribute ICHI OCHA throughout Indonesia on 8 December 2013, especially in the large retail chains. The company plans to launch an aggressive marketing campaign featuring advertisements on TV, magazines, newspapers and the distribution of samples to increase Indonesian consumers’ awareness of ICHI OCHA brand and encourage consumers to try the new product.
 
IASB will continue to offer exciting products with high-added-value to continuously build health conscious society and to fulfill diverse preference from Indonesian market.
 
As published before, ICBP and IASB has formed 2 (two) JV companies to manufacture and market non-alcoholic beverages in Indonesia. The JV companies are IASB and PT Asahi Indofood Beverage Makmur (“AIBM”). ICBP is the majority shareholder with a share of 51% in IASB that engages in marketing and distributing of the products while the rest is owned by Asahi. As for AIBM that engages in manufacturing, Asahi will have a majority stake of 51%, while the rest is held by ICBP.
 
--Ends --
 
 
 
About PT Indofood CBP Sukses Makmur Tbk
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established  2 (two) joint venture companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP operations are also supported by the Packaging Division.
 
Media Contact :
Stefanus Indrayana
GM Corporate Communications 
PT Indofood Sukses Makmur Tbk
Tel : +6221 5795 8822
Fax : +6221 5793 7466

 

Indofood Explores Asian Culinary Flavours Through Indomie Taste of Asia
13/11/2013

 

  1. Indomie’s new product range Taste of Asia offers three authentic Asian flavours: Korean Bulgogi, Thai Tom Yum and Singaporean Laksa.
  2. The new range serves as the premium category with authentic international flavours, complete with paste seasoning and assorted toppings such as shrimp balls, tofu, mushroom, textured vegetable protein, sesame seeds, onion, etc. 
  3. The launch of Indomie Taste of Asia represents Indomie’s commitment to continuously meet the growing consumer preferences and as reflection of continuous product innovation as one of Indofood’s significant pillars in growing the business.  

 

Jakarta, 13th November 2013 – PT Indofood CBP Sukses Makmur Tbk. (Indofood CBP) has launched the latest range of premium noodle products, Indomie Taste of Asia, inspired by the rich culture and culinary flavours from popular countries across Asia. As a brand that is close to the heart of Indonesia people, the launch of Indomie Taste of Asia represents company’s commitment in serving consumers’ diverse flavour preference.
 
Indomie Taste of Asia comes with three new favourite variants, Korean Bulgogi, Thai Tom Yum and Singaporean Laksa. These premium products are complimented with paste seasoning and assorted toppings to enhance consumer’s experience and satisfaction. Indomie with Bulgogi flavours offers textured vegetable protein (TVP) and other assorted toppings, such as onion, sesame seed and dry vegetables. Indomie with Tom Yum flavours serves with shrimp balls, mushroom and dry vegetable toppings. Indomie with Laksa flavour offers toppings such as shrimp balls, tofu and dry vegetables. All three variants use special noodles and toppings that bring authentic international culinary experience.
 
Taufik Wiraatmadja, Director, PT Indofood CBP Sukses Makmur Tbk, is pleased to announce the latest product, Indomie Taste of Asia, “Our wide range of products have been serving the Indonesian consumers for more than 40 years. This new range is a part of our commitment to continuously present innovative products with new flavours, which has become one of our key successes. The presence of Indomie Taste of Asia is expected to strengthen our positioning in Indonesia’s noodle market.”
 
At the new product launch, Lucy Suganda, Marketing Manager, Noodle Division, PT Indofood CBP Sukses Makmur Tbk, highlighted “Our latest products shows the Company’s commitment in providing the best quality products and services to our loyal consumers. Through these new variants, Indomie aims to offer new culinary experience.”
 
She continued, “The strength of these products lies in the flavour perfection of authentic Asian cuisine – the key is on leveraging a combination of noodles, paste seasoning and various assorted toppings to reflect the true tastes of Asia. In addition, all ingredients for Indomie Taste of Asia have been carefully selected from the country’s best supplies and processed in accordance with the national food and safety standards.”
 
Prof. Dr. Ir. Hardinsyah, MS, Professor at the Community Nutrition Department, Faculty of Human Ecology, Bogor Agricultural University (IPB) stated, “To meet consumers’ demand, processed food including instant noodles come with textured vegetable protein (TVP) or often referred as vegetable meat. Textured soy protein is one of the common food innovation and safe for consumption as a protein source of substitute meat protein.” 
 
Indomie Taste of Asia will be available starting mid-November 2013 at modern supermarkets across Indonesia, to meet diverse consumers’ preferences and to those who wants to try new things.
 
-End-
About PT Indofood CBP Sukses Makmur Tbk. 
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is a well-established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange ("IDX ") on 7 October  2010. It was established by means of internal restructuring of the Consumer Branded Product ("CBP") Group of PT Indofood Sukses Makmur Tbk ("Indofood"), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snacks foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group), were transferred to ICBP. In 2012, the Company established 2 (two) joint ventures companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market in Indonesia.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP business activities are also supported by the Packaging Division.
 
Media Contact:
Lucy Suganda
Marketing Manager Noodle Division
PT Indofood CBP Sukses Makmur Tbk
Sudirman Plaza, Indofood Tower Lantai 26
Jl. Jend. Sudirman Kav. 76-78, Jakarta 12910
Tel: +6221 5795 8822 

 

Indofood departed 11,700 Indomie Venders to Mark Idul Fitri in Home Villages
04/08/2013

 

Jakarta, August 5, 2013 - Almost 11,700 street food vendors who earn their livings selling delicious bowls of Indomie noodles in Indonesia’s cities were rewarded for their efforts by PT Indofood CBP Sukses Makmur Tbk (“Indofood CBP”) with free travel to their hometowns to celebrate Idul Fitri with their families.
 
Indofood CBP chartered 211 buses to transport more than 11,700 Indomie Street Stall Business Owners from cities throughout Java, including Jakarta, Tangerang, Bekasi, Bogor, Yogyakarta and Semarang, back to their home villages. The annual exodus at the end of the holy month of Ramadan is known as ‘mudik’ in Indonesia.
 
Minister of Manpower and Transmigration Republic of Indonesia Muhaimin Iskandar, West Java Governor Ahmad Heryawan and Indofood directors Taufik Wiraatmadja and Franciscus Welirang were on-hand to mark the event at the West Parking Area Jakarta International Expo car park on Sunday, August 4 2013. The event was the 19th year in a row that Indofood has undertaken such a promotion, which is considered to be a central part of the company’s Human Solidarity Pillar- one of the company’s five corporate social responsibility pillars.
 
Taufik Wiraatmadja, Director of PT Indofood CBP Sukses Makmur said the success of Indomie in Indonesia could not be separated from the presence of the noodle vendors. “They are an important part of the company,” Taufik says. “Their creativity in preparing Indomie noodles has ensured that Indomie has a strong and loyal customer base.”
 
He said Indofood CBP prided itself on the corporate social responsibility program, which allowed vendors to return to their home villages in safety. “We want the vendors to feel comfortable and arrive in their hometowns safely so they are able to get together with their family members on this special day.” The Noodle Vendors departed from from Jakarta and Bekasi.
 
Mochtar Sukardi, General Manager of PT Indofood CBP Noodle Division in the special province of Jakarta, said that in total, about 5,500 noodle vendors departed Jakarta on 95 buses on Sunday. “We are showing our appreciation to the vendor, who have loyal, and become strategic partners for Indomie to enhanced the popularity of our brand in society.”
 
Besides the Mudik event, ICBP has also marked the exodus with a number of social events, including Safari Ramadan, and the establishing checkpoints along the northern coast of Java island. Weary homebound travelers can rest at these road-stops, play a variety of interesting games and enjoy Indomie noodles before continuing on with their trips.
 
Taufik took the opportunity to wish the vendors happy Idul Fitri and asked for forgiveness as is traditional in Indonesia. “We would like to wish you all Happy Eid Mubarak, happy trips home and hopefully you all arrive home safely and can celebrate the festivities with your families.”
 
-End-
 
About PT Indofood CBP Sukses Makmur Tbk
 
PT Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and leading packaged food company in Indonesia. ICBP was established as a separate entity in September 2009 and listed on the Indonesia Stock Exchange (“IDX”) on 7 October 2010. It was established by means of internal restructuring of the Consumer Branded Product (“CBP”) Group of PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed on IDX since 1994. Through internal restructuring, the entire business operations of Indofood’s CBP Group, comprising noodles, dairy, snack foods, food seasonings, nutrition & special foods, as well as biscuits (previously under Bogasari Group) were transferred to ICBP. In 2012, the Company established  joint venture companies with Asahi Group Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage market.
 
ICBP brands are among the strongest brands with the most significant mindshare in Indonesia for consumer food products. ICBP principal brands include a variety of brands of instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap 3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik Indofood), as well as nutrition and special foods products (Promina and SUN).
 
ICBP operations are also supported by the Packaging Division.
 
For further information please contact:
Mochtar Sukardi
General Manager Divisi Noodle DKI
PT. Indofood CBP Sukses Makmur Tbk
T. 021 6911666
Email : mochtar.sukardi@icbp.indofood.co.id
   Stefanus Indrayana
General Manager Corporate Communications
PT. Indofood Sukses Makmur Tbk
T. 021 5795 8822 ;  F. 021 5793 7466
Email : indrayana@indofood.co.id
Indofood Receives Awards in Twelve Categories for Nutrition Care Award 2013
31/07/2013

Jakarta, June 25th 2013 - PT Indofood Sukses Makmur Tbk was honored in 12 different categories at the Nutrition Care 2013 Awards during the National Seminar on Food and Nutrition in Jakarta on June 25. The awards were from the Food and Nutrition Society of Indonesia (PERGIZI PANGAN) in cooperation with The Indonesian Food and Beverage Association (GAPMMI). 

Ten of the awards were for Indofood's innovative approach to developing nutritional and health-conscious food products, with another two awards recognized the Company's corporate social responsibility (CSR) activities, specifically those that related to nutrition, food and health improvements. 

Indofood's 10 award-winning products were wheat flour Segitiga Biru Premium; noodle product brands Indomie Goreng Rasa Cabe Ijo and Pop Mie, cereal product Govit Sagon Sereal; milk product brands Indomilik Susu Pasteurisasi, Indomilk Kids Susu UHT Rasa Vanila, Indomilk Susu Bubuk Coklat; seasoning products Bumbu Racik Ikan Goreng and Bumbu Racik Sayur Lodeh; and cooking oil Bimoli Special. 

There were two Indofood CSR activities that received awards, namely SUN Mobile Nutrition , which provides nutrition and health-care activities for mothers and toddlers for free in cooperation with the Family Welfare Empowerment Team (Tim Penggerak PKK) of DKI Jakarta province and the Indomie Facebook account, which is considered to be a leader in providing education about nutrition, food safety and culinary expertise. 

The assessment criteria of the awards covered five main aspects, which included meeting regulatory requirements of the product standards, packaging and labeling in the Indonesian language, nutritional-functional components of products to overcome public health issues such as a lack of nutrition or disease, among others. 

The jury of food and nutritional experts also considered a number of other non-mandatory criteria, including consideration of women and children, development of traditional Indonesian values, helping drive micro-, small and medium-sized enterprises and promotion of healthy lifestyle habits such as healthy eating. 

Indofood General Manager Corporate Communications Stefanus Indrayana said, "As a Total Food Solutions Company, Indofood will always innovate to continue to produce quality products and can provide solutions for sustainable food. We also want continue to contribute to a healthy, intelligent and quality future generation through various CSR programs of the Company, both in the areas of nutrition and education."